Importance of Using Business Chat to Enhance Profits

The Importance of Using Business Chat to Enhance Profits

What is WhatsApp Business API?

WhatsApp Business API is a solution designed for businesses to communicate with customers on a large scale effectively and securely. Unlike the standard “WhatsApp Business” app, it offers deeper integration and automation across other systems, such as CRM or customer service platforms.

Why is WhatsApp API Important for Every Business?

Using WhatsApp API in customer service is one of the modern methods companies rely on to enhance communication with customers and provide a superior experience. With the increasing strategic importance of effective communication, WhatsApp API has become one of the leading automation tools that help improve internal operations management and facilitate collaboration among different teams within organizations.

Additionally, its use extends to marketing fields, where it aids in building strong customer relationships and meeting their needs efficiently and quickly. Successfully integrating WhatsApp API into customer service allows you to leverage its features as a global communication tool.

This integration enables you to develop customer loyalty programs, leading to increased sales and a strong, positive reputation for your organization in the minds of customers.

The Role of WhatsApp Business in Customer Communication

Qualifying and following up with leads is crucial for business success. Companies can use automated or live chat to convert potential customers into actual buyers. Through Facebook and Instagram ads that direct customers to WhatsApp, brands can provide a seamless and convenient interaction experience. These ads effectively encourage customers to communicate via the company’s WhatsApp account, making it an ideal medium for developing initial contact points with customers.

Facebook and Instagram Ads and WhatsApp in Customer Service

WhatsApp is an ideal solution for customer support, allowing companies to integrate chatbots to manage customer requests and inquiries quickly and efficiently. Whether through automated self-service or live chat, businesses can handle both simple and complex cases. Customers are always looking for quick answers when engaging with brands, and WhatsApp provides this immediate service, with businesses needing to be prepared to handle all types of customer inquiries.

For instance, a customer might ask about purchase details, file a complaint, or seek assistance with a specific product. In these cases, a well-trained chatbot is an ideal tool to manage these requests around the clock, enhancing the customer experience and contributing to their satisfaction.

Notifications and Transactions via WhatsApp

WhatsApp Business enables businesses to automate and customize messages based on transactional events with customers. Companies can send timely notifications, such as shipping updates, appointment reminders, or even promotional offers. This feature is only available through the WhatsApp Business platform, making it a valuable tool for improving the customer experience and ensuring effective communication.

Examples of WhatsApp Notifications:

• Invoice Sharing: Businesses can send invoices or payment requests to customers quickly and easily.
• Appointment Reminders: WhatsApp is an ideal way to remind customers of important appointments.
• Shipment Tracking: Shipping updates via WhatsApp provide an effective channel to keep customers informed about their orders.

E-commerce via WhatsApp

The e-commerce feature on WhatsApp allows businesses to showcase their products and services directly to customers. Customers can browse the catalog, select products, add them to the cart, and complete the purchase. In some countries, payments can even be finalized via WhatsApp, greatly simplifying the shopping experience.

This feature is available on both the WhatsApp Business app and the WhatsApp Business platform, with a direct connection to Facebook Catalog, giving businesses the opportunity to highlight their products and services to a global audience.

Marketing Campaigns via WhatsApp

As of September 2021, businesses can launch marketing campaigns via WhatsApp targeting only subscribed customers. These marketing messages can be used at any stage of the marketing funnel, whether to share special offers, recommend new products, or run upselling and cross-selling campaigns, enhancing customer relationships and increasing conversion opportunities.

Benefits of Business Chat Service for Social Media Integration

With the “Business Chat” service provided by Arqam, you can unify all your business conversations across various social media platforms into one centralized platform. But that’s not the only feature Arqam offers! This service provides a range of advanced options to enhance your interactions with customers and manage their conversations efficiently. Here are some key benefits:

• Activate WhatsApp Business with Your Unified Number 9200: Manage WhatsApp Business using your unified number 9200, allowing seamless and efficient communication with customers.
• Unlimited Automated Conversations: Conduct an unlimited number of automated conversations with customers.
• Multiple Roles: Assign various roles between employees and supervisors to effectively distribute tasks.
• Private and Public Message Boxes: Organize messages into private and public boxes for better communication management.
• Manage Customer Conversations: Oversee all conversations from a single place to ensure a comprehensive customer experience.

Activating WhatsApp Business API with the Unified Number

One of the standout features of Arqam Social Service is the activation of WhatsApp Business API through your unified number 9200. This integration enhances your ability to manage customer conversations more effectively. Multiple employees can access your company’s WhatsApp Business account simultaneously, improving the efficiency of responding to customer inquiries about your services and products.

Rather than relying on a single employee, multiple staff members from sales, technical support, and customer service departments can now participate in responding to customers. This feature significantly speeds up response times and enhances the user experience by providing rapid and effective solutions.

Unlimited Automated Conversations

Arqam’s Social Bot service allows you to conduct an infinite number of automated conversations with customers across various social media platforms. Using automated message scenarios through Arqam’s unified platform, you can respond to customer inquiries and issues around the clock without human intervention.

This feature supports improving the performance of customer service, sales, and technical support departments. You can create different scenarios for each department within your organization, aiding in effective automation of response processes and saving time and resources. With these automated conversations, you can provide continuous support to customers 24/7, enhancing customer satisfaction and reducing costs associated with hiring a large number of employees for round-the-clock operations.

Multiple Roles

You can assign multiple roles and permissions to employees and supervisors, allowing you to improve control and management in customer interactions. Create employee accounts with specific permissions for direct customer communication to address inquiries and resolve issues. Conversely, provide advanced permissions to supervisors to monitor operations in customer service, sales, and technical support departments, enhancing your ability to improve performance and achieve a distinctive customer experience.

Custom Message Boxes

Arqam’s social media integration service enables you to create custom message boxes for each department within your organization, such as a sales department box and a customer service box, which helps in organizing and directing customer conversations to the appropriate teams quickly and efficiently.

Additionally, this feature allows you to create shared public message boxes between departments to facilitate internal collaboration. This enhances the organization and management of incoming messages and ensures that all customer inquiries are handled promptly and effectively. It also enables internal communication among employees, promoting internal cooperation separate from customer conversations.